Branded (Mini and Regular Bic Gimmicks and DVD) by Tim Trono - Trick5JohnSeptember 16, 2008The gimmick is something you would expect. HOWEVER, it is well-made, and the overall concept behind this is great. The instruction features Greg Wilson (a SUPERB magician), and you get a chance to see this play out. Although I do not carry gimmicks, and am not fond of them in general, I definitely carry this, simply because it delivers really solid reactions from people. And it takes 5 seconds to set-up, and can be done right in front of them quite easily. I highly recommend this.